Foodatious Pte Ltd is an investment company focused on F&B businesses. Started in 2020, Foodatious Pte Ltd has started and acquired 3 companies, a catering company which is PinkSalt Catering, a healthy ice cream called FrozenWells and a cafe in Tai Seng called The Muffinry.
A gourmet catering company helmed by Chef Kenneth Francisco that started with the vision of large scale catering of delicious food for the masses. PinkSalt has now served many homes and offices with our delectable offerings of Bento Boxes, PinkSalt Gourmet Platters and festive offerings for Christmas, Chinese New Year and even Valentines’ day! Our customers keep coming back for more!
Crafted using our famous nut milk ice cream foundation, Frozenwells is about reinventing the vegan ice cream experience that delivers a symphony of tangy and sweet notes using all-natural ingredients, completely preservative-free.
We just set out to make rich, creamy, decadent desserts that just happen to be vegan and that just happens to be good for you.In fact, nothing makes us happier than when our non-vegan friends fall headover spoon for our tubs.
In the wee hours of 4th Aug 2011, we baked our first batches of muffins on the ground floor of a little yellow shophouse along Telok Ayer Street.
Today, outside of our unique range of muffins, we also offer savoury lunch/dinner items – pies, quiches and sandwiches, and a wider (and growing) range of sweet treats – tarts, cakes, scones, homemade granola, cookies. All our products – including the Turkish pide we serve our sandwiches on – are proudly baked from scratch on-site from our own unique recipes. Our beverage menu which started off featuring our signature blend of coffee, teas, and smoothies, now offers wines from the cellars of Domaine de la Baume and a range of craft beers to take you into the night.